![]() ![]() Connect your WhatsApp account to your Facebook Page and make yourself the admin of your Page.Create a business account by downloading the WhatsApp Business app or integrate with the WhatsApp Business API.There are two things that you need to do before you can begin running Click-to-WhatsApp ads and starting conversations with people: For now, let’s show you how to get started with Click-to-WhatsApp ads: How do you set up the WhatsApp Business app? There’s no automation possible (yet) - similar to Click to Instagram Direct adsĪutomation of what happens when people start the conversation, like you can do with ads that click to Messenger, will hopefully become available soon.Īs the WhatsApp, Instagram Direct, and Messenger infrastructure move more and more towards interoperability, we can expect to see richer features in WhatsApp, too.Some examples of Click to WhatsApp ad placements This is done in the WhatsApp for Business app.You need to connect your phone number to your Facebook page to set one up.It’s an ad type with a Click to WhatsApp CTA that starts a WhatsApp conversation.We’ll show you some examples of Whatsapp marketing strategies below.įor now, here’s some things you should know about Click-to-WhatsApp ads: It’s easy to set up, but rather limited in the features it offers. What are Click-to-WhatsApp ads?Ĭlick-to-WhatsApp ads let you use Facebook’s ad platform to get people to contact you on WhatsApp. But Click-to-WhatsApp ads are a good way to expand your reach. This depends on where your audience spends most of their time, of course. Another challenge is getting people into your WhatsApp channel and starting a conversation with you.īut what’s the best way to reach your audience? What’s the most powerful conversation starter when it comes to WhatsApp marketing? The only downsides to WhatsApp marketing is that automation is limited as of yet, so you’ll have to do a lot of manual work. Conversation is uniquely positioned to answer shoppers' call for better experiences.100 billion messages exchanged across Facebook products each day.87% of the world's smartphone population messaging.It’s a form of conversational commerce that builds on the following: Using WhatsApp to directly connect with leads and sell to customers is hugely effective. Automate transactional messages (restricted to WhatsApp Business API).Sell your products and services directly.WhatsApp is currently not granting any new businesses access to their API, however. Possible use cases are things like shipping or account updates, or appointment reminders. If you are granted access, you can submit Message Templates to WhatsApp for manual review. To do this, you’ll first need access to the WhatsApp Business API. ![]() You can send and even automate some transactional messages. You’ll be able to send products and services to people directly in chat. If you’ve set up the WhatsApp Business app, you can add products to your catalog. On top of that, you can sell products directly in chat. At the same time, you’ve already opened a direct channel for support. In the chat conversation, you have the opportunity to turn these leads into customers. This will bring in leads for your business. You just need to let people know that you’re available to chat. How can I use WhatsApp to promote my business?
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